Strategy the strategy of the coca cola company according to its website is to, be the worlds most recognized family brands, not just of soft drinks, but of juice drinks, sports drinks, water. Doc project report on marketing strategies of coca. We are energised by our position now, and our excellent progress against our strategy leaves us in a confident position for the year ahead. Coca cola brand equity book by stephen catapano issuu. Coca cola undertakes the segmented marketing strategy by marketing its products to different segments by separate offerings to them. Cocacola takes one brand marketing strategy global with. Coca cola sells numerous sparkling and delicious beverages. Marketing strategy of coca cola coca cola strategy. Coca cola swot analysis 6 key strengths in 2020 sm insight.
We are a global business that operates on a local scale, in every community where we do business. It ownslicenses and markets more than 500 nonalcoholic beverage. Marketing plan for coca cola essay 912 words 4 pages. The worldwide popularity of coca cola was a result of simple yet groundbreaking marketing strategies like consistency. Coca cola s product on one hand, the formula of coke is the secret recipe of coca cola company. For the summer, the brand brought back its share a. The marketing mix of cocacola life term paper business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. Coca cola marketing analysis project report swot analysis. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Business level strategy of coca cola 1529 words bartleby.
Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. The coca cola comp coca cola any, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. The recommendations make sense if one starts with a scrutiny of the company. Woodruff initiated the public marketing strategies for coca cola, coca cola presents the. This paper performs a strategic analysis of the cocacola company, a leader in the. Coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca cola s public relations, events and experiences and direct selling. Cocacola marketing plan the coca cola company coca cola. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. To support the changes, the soft drink brand has worked with four. Project report marketing management product strategy of coca cola. Coca cola is o ne such brand that has managed to navigate its way through this age of social media enlightenment within fmcg.
Operation strategy of coca cola 2990 words bartleby. Introduction to the marketing strategy of coca cola. Coca cola has used various tactics to ensure it ha s maintained a healthy. Project report marketing management product strategy of. An analysis of price, product and communication anders, julia on. International marketing strategy of coca cola company. Project report on marketing strategies of coca cola submitted by acknowledgements. Marketing strategy articles coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world.
Heres how coca cola keeps its marketing strategy focused. Brand market share makes coca cola direct competition for competitors and new competitors emerging in the market. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal of achieving a sustainable. To fully understand how they act, lets discuss the components of their marketing strategy. Marketing strategy of coca cola coca cola marketing strategy september 8, 2018 by hitesh bhasin tagged with. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide.
An analysis of price, product and communication julia anders research paper undergraduate communications public relations, advertising, marketing, social media publish your bachelors or masters thesis, dissertation, term paper or essay. Being addicted to coca cola also is a health problem, because drinking of coca cola daily has an effect on your body after few years. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and acesulfame potassium. The cocacola company is an american multinational corporation, and manufacturer, retailer. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest. During its q1 2018 earnings call, coca cola said its digital marketing strategy has helped it build brand awareness with younger audiences. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Pdf strategic marketing plan for cocacola 2016 researchgate. Introduction assessing the consumer behavior has always been a tricky matter for a marketer and whenever a company fails in its pursuit of. Cocacola marketing strategy is one of the most complete and diverse strategies today.
A recent analysis tells, that approximately 94% of the worlds population is familiar with the red and white logo of the brand. Cola zero lemon launch in italy and the czech republic helped grow coke zero volumes in these countries by more than 20% in 2017. The coca cola brand is globally valued and recognized. That, in a nutshell is the gist of the end of marketing. Coca cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water beverages, liquid flavor enhances, sports drinks, teas, coffee drinks, low and no calorie drinks, caffeine free drinks, gluten free drinks, and low sodium drinks coca cola. Coca cola with its rich history and legacy of over a decade, with its exceptional marketing strategies and a supreme portfolio consisting of over 500 beverages such as sprite, thumps up, maaza. Now lets begin learning more about the marketing strategy of coca cola. Its not about winning awards for creativity, it may or may not make people feel good, it is not a magic box, and it is not something that can be completely outsourced.
Discussion and analysis of the marketing strategy of coke zero in. Hills in marketing option and marketing in the portable mba in entrepreneurship. This report provides information about cocacolas marketing strategy and analyzes. The coca cola company has continued to be one of the leading firms that provide refreshments to. Business level strategy of coca cola introduction in todays business environment, business strategy plays a crucial role to the organizations in order to achieve the competitive advantage over the other competitors. This is called the differentiated marketing strategy. Marketing plan for coca cola essay example 1848 words. Advertising strategy of cocacola at cocacola beverages pvt. The product is controlled by the cocacola company, a multinational firm that is. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Every business irrespective of its size needs to have definite goals in order to expand the business. The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola. Pricing strategy today, it became quite popular for startups, for a day or two, to offer their service or a product for free, and then increase their prices. A positioning statement explains how a companys product or service is differentiated from those of key competitors.
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